Investing In AI: The Right Way To Thrive In The Digital Age

Using the modern technologies, businesses can optimise their existing resources and leveraging data to enable intelligent decision-making

- Rajan Nagina

Artificial intelligence (AI) has emerged as the most sought-after capability for enterprises looking to establish a strong digital presence and accelerate their growth. A survey by Accenture revealed that "84% of C-level executives believe they won't achieve their business strategy without scaling Al."

Al, machine learning, deep learning, computer vision, and other Al-based solutions optimise your existing resources and assist you in leveraging data to enable intelligent decision-making. Using these technologies, you can create targeted solutions that will assist in meeting customer expectations, improving operational efficiency, bringing agility while reducing costs and effort, and remaining future-ready.

Here is how Al-based solutions can level up your enterprise's digital game:

Make Customers Feel Special with Personalization

Your customers demand personalization. They feel special when they are treated differently, after all, no two customers are the same. With Al, you can deliver personalized experiences by prioritizing your customers' unique needs while designing user interfaces, services, and even recommendations. For instance, you can program your Al systems to use your customers' personal information and demographics and run ads based on them, such as offering affordable, small-size loans to salaried individuals with low incomes.

Build a Virtual Workforce for Agile and Round-the-clock Services