Weird is one of those words which doesn't translate cleanly from American into British English. In the US, it's less about the odd, peculiar or undesirable; more about the quirky, creative and avant-garde. And Austin - aka Weird City - oozes the latter in spades.
The Texan capital has long been a bastion for the inventive and eccentric; you just need to glance at the profusion of street art, bumper stickers and faded tie-dye t-shirts bearing its ubiquitous slogan - Keep Austin Weird - to see that. But over the last decade, it's become something considerably more: a booming tech mecca with one of the fastest growing populations in the country. Weird City has also become Wired City.
Last year, Elon Musk's Tesla became the latest big name to relocate to Austin, following in the recent footsteps of Apple and Amazon, and joining pre-existing tech titans including Dell, Samsung, IBM and Facebook. The mass exodus to Central Texas - largely from California - has been driven by a number of business-friendly factors, including the affordability of Texan property, the availability of land and the lack of state income tax.
According to the Austin Chamber of Commerce, jobs in high tech have grown by a mind-boggling 62 per cent in the metropolitan area over the last decade, representing more than 175,000 new roles. This dramatic increase, in turn, has given rise to yet another nickname for the city - Silicon Hills: a nod to both the departure from Silicon Valley and the arrival in picturesque Texas Hill Country.
THE BEST OF TEXAN NIGHTLIFE
This story is from the {{IssueName}} edition of {{MagazineName}}.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber ? Sign In
This story is from the {{IssueName}} edition of {{MagazineName}}.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber? Sign In
The rail thing - Why airlines and train companies are partnering to increase options for travellers on short journeys
An intercity flight connection operated by train would have been almost unthinkable in the early 1990s, but in 2024 it will increasingly be the default experience at many European hub airports. European nations have been among the world's leaders in adopting high-speed rail for short-distance trips, along with Asian countries such as Japan and China.
Adventures in Albania - From paranoid dictatorship to dream travel destination, why the Balkan nation is ready for its moment in the sun
Over the past few years, tourism has shot up stratospherically; recent figures from the European Travel Commission show it's grown 86 per cent since 2019. Its GDP per capita has also been increasing, and last year stood at US$8,800, while the average monthly salary is now around 84,000 lek (£704). Foreign direct investment is also on the rise, with countries including Switzerland, Italy, and the Netherlands targeting sectors such as energy, mining, information and real estate to a value of around US$1.5 billion in 2022, according to UNCTAD's World Investment Report. Not bad for a country which used to depend on foreign food aid.
Sushi Kanesaka at 45 Park Lane, London
Watching Kanesaka work his magic is performance in itself
Scandic Spectrum, Copenhagen
An impressive corporate hotel just minutes from Copenhagen's centre
Kimpton Clocktower, Manchester
The perfect mix of gorgeous heritage design with cool, cosmopolitan attitude
Mandarin Oriental Mayfair, London
A stunning success another calming experience in the capital
Eurostar Business Premier LONDON-PARIS
It remains the superior service for those travelling from London to Paris
Qatar Airways Boeing 777-300ER first class DOHA-HONG KONG
There is a lot to like, but my experience was far from perfect
4 HOURS IN...Vienna
You'll be spoiled for choice when it comes to the Austrian capital's museums, galleries and historic cafes
SWITCHING OFF IN...THE LOIRE VALLEY
Escape to the secluded forests of the Loire Valley for a digital detox