Do you remember all the fuss about plastic straws? It wasn’t long ago when company after company realised that handing out 4.7 billion plastic straws each year in England alone wasn’t such a great idea after all. Hotels were quick to jump on that ‘green’ bandwagon. It was a clear win: something easy to phase out, that represented both a cost saving and a simple way of showing a brand’s eco credentials.
Reducing single-use plastic is of course hugely important, and plastic straws and stirrers have now been banned in England. But when it comes to sustainability in travel, plastic straws are a drop in the ocean. They’re a good example of how ideas around sustainability can be misused and narrowed down to a very simple — and not particularly meaningful — issue.
Sustainability isn’t simple. It can’t be boiled down. It isn’t a quick win. A hotel might declare it’s eliminated straws, but does that make it sustainable? What about its energy use, its food waste, its track record on environmental protection and community engagement?
Sustainable travel is complicated; even the term is flawed. According to a National Geographic survey in 2019, while 42% of travellers would be willing to prioritise sustainable travel in the future, only 15% of them knew what sustainable travel actually meant. Which raises the question: is it in fact a misnomer? Or even a contradictory set of ideas?
This story is from the {{IssueName}} edition of {{MagazineName}}.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber ? Sign In
This story is from the {{IssueName}} edition of {{MagazineName}}.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber? Sign In
DIRECTORY
Lush Paul Valley, located at the foot of the COVA crater, is surrounded by rocky peaks, constituting one of the most spectacular landscapes of the island of Santo Antão.
CLIMBING KILIMANJARO
To summit Kilimanjaro is an expedition of a lifetime. Whether you're a seasoned mountaineer or a first-timer, there are key questions to consider before tackling the Tanzanian peak.
SEARCHING FOR BIGFOOT
TO VISIT OREGON IS TO EMBRACE THE ELEMENTAL POSSIBILITY OF BIGFOOT, THE HAIRY, HUMAN-LIKE MYTHICAL CREATURE. THE PROSPECT AND THRILL OF THE CHASE MAKES THE AREA'S THICK FORESTS, GURGLING CREEKS AND SCENIC HIKING TRAILS A TRUE WALK ON THE WILD SIDE.
FOR THE BIRDS
A visit to the Scottish Highlands offers one of the best bird- and wildlife-watching experiences in the UK, with the promise of rare encounters with unique species.
ON THE WATER
From swimming to standup paddleboarding, boating to biking, here's how to have the ultimate adventure on and around six of world's most beautiful lakes.
HOW I GOT THE SHOT
PHOTOGRAPHER MATT DUTILE ON SNAPPING THE FROZEN CONTINENT'S CHARISMATIC WILDLIFE FOR OUR MAY ISSUE
THE EVOLVING GAP YEAR
FROM ENHANCING A CV TO BENEFITTING A LOCAL COMMUNITY OR TRAVELLING WITH PURPOSE, THE MOTIVES FOR STUDENTS TO TAKE A GAP YEAR ARE INCREASINGLY NUANCED.
VALLETTA
In Malta’s harbour-framed capital, a rich and evolving art scene unfolds among honeyed baroque facades, echoing the global influences that have shaped the city over the centuries
A timeless city
Wander through artistic alleyways and along modern beachfronts in South Korea’s second city — a place where tradition and innovationgo hand in hand.
SANDS OF TIME
COVERING AROUND 800,000 SQUARE MILES, ALGERIA'S SHARE OF THE SAHARA TAKES UP OVER 80% OF THE COUNTRY - THE VOLCANIC PEAKS, CANYONS AND VAST SAND SEAS FORM A STRIKING BACKDROP TO OASIS CITIES AND UNIQUE NORTH AFRICAN CULTURES