Improving your marketing strategy will lead to an increase in your sales
BEYOND structural and financial support, an important factor for entrepreneurial success is understanding sales, marketing and branding. Out of every 100 Small Medium and Micro-sized Enterprise (SMMEs) that are registered each year, 90 per cent close down within the first year. A further 7 per cent close in the second year, while only 3 per cent make it into the third year. Marketing consists of different avenues used to communicate the value of your product, brand or service which then can translate into sales. Marketing and sales determine SMMEs' relevance and longevity.
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