Architects known for their uncanny understanding of bespoke luxury and canny space planning; European brands known for their incomparable workmanship; and a glazed skyscraper in Mumbai known for its exclusivity—blend them all and you’ve got the secret sauce for Soulstory, the new retail-redefining space in the city’s commercial heart. “This is not a showroom. It’s designed to make visitors feel connected to the brands, their philosophies, and feel inspired,” explains Kapil Tyagi, who founded this multibrand space, along with Florian Herth, that aims to build a gateway to European-made high design in the country.
He’s certainly right—this is not a showroom. ZZ Architects founders Krupa Zubin and Zubin Zainuddin ensured it’s way more than that. “We wanted to make it an extension of a home. Once you enter, you need to feel that you’ve been transported,” explains Zainuddin. As home-adjacent concepts go, this is the kind of space that hits the right notes the moment you step into the bright, white foyer-esque space with its tall ceilings and easy movement.
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