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Small Beginning for a Big Opportunity

Banking Frontiers

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September 2023

AMU Leasing's focus on serving the underserved market of individuals and fleets looking for financing for electric 3-wheelers and 2-wheelers:

Small Beginning for a Big Opportunity

AMU Leasing is a tech-enabled NBFC that focuses on financing electric vehicles. It is perhaps India's only woman-led NBFC exclusively serving the electric vehicle ecosystem. Nehal Gupta, Director of AMU Leasing, is a third-generation business owner. She did her graduation from Indiana University's Kelley School of Business, with a double major in marketing and supply chain management.

Mehul Dani: What factors are driving the growth in the business? How has product innovation boosted business?

Nehal Gupta: Our company experienced an annual growth rate of 106.75% in our business during the JFM 2023. Our focus on serving the underserved market of individuals and fleets looking for financing for electric 3-wheelers and 2-wheelers has played a significant role. Many of these potential customers don't have access to traditional loans from established banks, and we've bridged this gap by providing tailored financial solutions.

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