Casualwear & Athleisure Markets in India WITNESS MASSIVE GROWTH SPURT

In the last few years, the market has witnessed a massive growth spurt driven by growing income levels, changing lifestyles, increasing casualisation among professionals, emergence of start-ups and the entry of foreign players

The Indian casualwear market has evolved fast, emerging as one of the fastest growing segments in the Indian fashion retail market. In the last few years, the market has witnessed a massive growth spurt driven by growing income levels, changing lifestyles, increasing casualisation among professionals, emergence of start-ups and the entry of foreign players. Homegrown brands have also launched trendy casualwear products and repositioned their brands to mirror global fashion trends.

Market Overview

Menswear is the largest segment of the casualwear market, expected to grow at a CAGR of 7.6 percent to reach a market value of Rs 3,26,869 crore (US$ 49 billion) by 2028. Women's apparel market in 2018 was Rs 1,31,389 crore and is expected to grow at a CAGR of 8.3 percent to reach Rs 2,90,504 crore by 2028.

The market size for men's denim was Rs 25,000 crore in 2018 and is estimated to grow at CAGR of 13 percent to reach Rs 77,800 crore by 2028. Meanwhile, the market size for women's denim was Rs 2,700 crore in 2018 and is estimated to grow at CAGR of 15.5 percent to reach Rs 10,100 crore by 2028.

"We offer a range of stylish and functional 'movewear' designed to empower individuals of all abilities and skill levels to move comfortably and confidently. Our products cater to various activities, from gym workouts to yoga sessions, and encourage an active lifestyle for everyone"

Yanira Ramirez,
Country Sales Manager, H&M India

In the womenswear segment too, the casualwear and denim categories have experienced rapid growth in the past decade. The denim jeans category is growing at a CAGR of 26.2%, and while their popularity is highest in Tier-I and Tier-II cities, jeans are fast garnering acceptance in Tier-III cities and rural areas as well.