SNITCH From Fledgling D2C Brand to Pioneering Innovator in Fast Fashion
Business Of Fashion|June 2024
An in-depth analysis of Snitch's transformation from a nascent brand to a leading force in the young and innovative menswear segment in the Indian fast fashion domain...
Surabhi Khosla
SNITCH From Fledgling D2C Brand to Pioneering Innovator in Fast Fashion

In an industry dominated by fast fashion and fleeting trends, one D2C menswear brand is redefining what it means to dress with purpose and style. With a commitment to quality craftsmanship, sustainable practices, and a direct-to-consumer model that cuts out the middleman, Snitch is not just selling clothes, but creating a movement for the young adult population in India. By focusing on timeless pieces that combine modern aesthetics with enduring functionality, Snitch is transforming the way men think about their wardrobes.

And investors are sitting up and taking note. In December 2023, Snitch successfully closed a Series A funding round of Rs 110 crore co-led by SWC Global and IvyCap Ventures. The investment, supported by key angel investors, was expected to catalyse Snitch's expansion in talent, technology, and an offline retail strategy, building upon its already impressive market performance.

Siddharth Dungarwal, Founder & CEO of new age D2C brand, Snitch told Editor, IMAGES Business of Fashion, Surabhi Khosla that the funding is ear-marked for 3 key things - talent, technology, as well as expanding the brand's offline presence.

"Largely, this funding has been raised to attract the best talent, build the sort of technology that we think is going to last for the next five to seven years, and then obviously expand offline as well," he explains.

This funding round stands out, especially at a time when many late-stage D2C brands struggle to secure capital and it seems as if the investors have hit the bull's eye, since the brand's target audience is responding in kind, with Snitch experiencing phenomenal growth and launching new stores every fortnight to cater to these discerning customers.

Vision & Mission

So how did Snitch go from being a fledgling young brand to becoming all the rage in the young, menswear segment and a pioneering innovator in the fast fashion domain?

This story is from the {{IssueName}} edition of {{MagazineName}}.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.

This story is from the {{IssueName}} edition of {{MagazineName}}.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.

MORE STORIES FROM BUSINESS OF FASHIONView all
Being Human launches 100th India store in Jaipur
Business Of Fashion

Being Human launches 100th India store in Jaipur

Being Human, Bei the iconic a clothing line with philanthropic heart, has opened its 100th store in Jaipur.

time-read
1 min  |
June 2024
Reliance Retail opens 73rd Avantra by Trends store in India
Business Of Fashion

Reliance Retail opens 73rd Avantra by Trends store in India

Reliance Retail's ethnicwear brand Avantra by Trends has opened its 73rd store in India in Hyderabad.

time-read
1 min  |
June 2024
Cosset Clothing celebrates 3 years with Desk to Dusk collection
Business Of Fashion

Cosset Clothing celebrates 3 years with Desk to Dusk collection

Cosset Clothing marks its third anniversary with the launch of the Spring-Summer 2024 collection, 'Desk to Dusk, a testament to its commitment to sustainable fashion.

time-read
1 min  |
June 2024
Blackberrys launches TechPro collection 2024
Business Of Fashion

Blackberrys launches TechPro collection 2024

Menswear brand Blackberrys Mensw Lhas introduced its groundbreaking TechPro Collection '24 across its stores nationwide.

time-read
1 min  |
June 2024
The Kaftan Company launches men's lounge wear collection
Business Of Fashion

The Kaftan Company launches men's lounge wear collection

The The Kaftan Company (TKC), renowned for its innovative loungewear, has launched its latest collection, the Twilight men's loungewear collection, marking a significant milestone as the first-ever range of kaftans designed exclusively for men.

time-read
1 min  |
June 2024
MENSWEAR MARKET IN INDIA: Challenges & Opportunities for New-Age Brands in an Overcrowded Segment
Business Of Fashion

MENSWEAR MARKET IN INDIA: Challenges & Opportunities for New-Age Brands in an Overcrowded Segment

There has been a significant change in the external environment in the last 15 years, which has directly led to changes in not only what a male consumer wears but also what he chooses to wear and how...

time-read
4 mins  |
June 2024
SUSTAINABLE FABRICS IN MEN'S FASHION: A CLOSER LOOK
Business Of Fashion

SUSTAINABLE FABRICS IN MEN'S FASHION: A CLOSER LOOK

Polyethylene terephthalate (PET) bottles, once destined for eternity in waste piles, have found a new purpose through recycling, emerging as recycled PET, or rPET...

time-read
2 mins  |
June 2024
UNI STYLE IMAGE: Championing Circular Fashion and Sustainability
Business Of Fashion

UNI STYLE IMAGE: Championing Circular Fashion and Sustainability

Uni Style Image (USI), founded in 1990, is a global leader in sustainable designs. Renowned for its commitment to quality and environmental stewardship, USI stands among the top 10 polo T-shirt brands worldwide...

time-read
3 mins  |
June 2024
RAYMOND 'MADE TO MEASURE'
Business Of Fashion

RAYMOND 'MADE TO MEASURE'

Bridging Bespoke Luxury with Ready-to-Wear Convenience

time-read
4 mins  |
June 2024
SNITCH From Fledgling D2C Brand to Pioneering Innovator in Fast Fashion
Business Of Fashion

SNITCH From Fledgling D2C Brand to Pioneering Innovator in Fast Fashion

An in-depth analysis of Snitch's transformation from a nascent brand to a leading force in the young and innovative menswear segment in the Indian fast fashion domain...

time-read
6 mins  |
June 2024