VISMAY: South India's Technology Forward Brand

South Indian ethnicwear brand Vismay is on an expansion spree and aims to triple its store count to 100 stores as well as triple its turnover in the next two years...

Ethnicwear brand Vismay has made a significant mark in South India with its exclusive stores. The D2C brand's boasts a USP which centers around its dedication to catering to women with a refined taste for sober and elegant designs. Its design philosophy is deeply rooted in understanding and meeting the preferences of women who value subtlety and sophistication in their ethnic wear.

Celebrated for its rich collection of kurtis and bottomwear, which are designed to resonate with the vibrant traditions and contemporary styles of the region, Vismay embraces innovation and diversity in its product lines. With a legacy spanning 35 years, it has become synonymous with superior craftsmanship and timeless elegance.

The brand, which has marked yet another milestone with the inauguration of its 34th store, has a strong offline presence and an online presence through its own website as well as on Myntra and is on an ambitious path to expand its footprint.

While it has recently expanded its offerings to include lingerie, Vismay is focused on opening 100 stores across India with its initial focus being the South of the country. It plans to open these stores in high footfall areas such as high streets and malls in Tier 1, Tier 2 and select Tier 3 cities.

Presently, Vismay is on track to grow 100%. It has an annual turnover of ₹30 crore, which it aims to triple in the next two years to ₹90 crore by FY2025-26.

Using Technology to Meet Consumer Preferences