Business Bread and Butter and IT breakfast

It was a rainy day. And alongside a heavy downpour, there was a torrent of ideas in a room packed with the providers and users of cutting-edge technology for business networks. 

- Pratima H

Editor, Dataquest and PCQuest, Sunil Rajguru set the steam well by opening the theme of the discussionEnhancing user experience with Digital Services, Secure Cloud and Software-defined Network Infrastructure.

He underlined why these areas have become critical-specially as the Fintech revolution is progressing and platforms like UPI etc. are making India a Fintech superpower. But security, network issues, and changing UX due to digital platforms are crucial issues to ponder upon as we unleash more force ahead- he stirred the panel to share their views from their sides of the table.

EXPERIENCE - THE CLINCHER

Core presenter Tirthankar Mitra, CEO-West, Sify Technologies started by identifying one common glue which brings everyone together in the digital transformation paradigm- it's called customer experience. "How your customers experience your services and platform- how is it getting more agile and keeping pace with fast changes - that matters. Whether it's a capital market company, an asset management company or a bank- everyone has been challenged. Customer generation is also quite fragmented. Getting the customer's attention- with your array of services- is an opportunity but also tough when the customer is fiddling with the mobile."