I was always interested in business as a kid, and I knew I would become an entrepreneur one day. What I didn't realize was that becoming an entrepreneur entails much more than just starting a business.
When I moved to Fort Collins, Colorado, back in 1997, I wanted to start a T-shirt business. I borrowed $30,000 from friends and family and found a location to lease in the center of downtown. I spent days completing paperwork and nights doing the tenant finishes, and I screen-printed T-shirts in between. I hired two employees, and it took me about two months to get the store up and running. It was a fun business, but I quickly realized I didn't have the knowledge that I needed to be successful as a business owner.
That experience eventually catapulted me into the hotel industry and then into real estate and inspections. Here are the mistakes I made along the way and the valuable lessons I learned during my entrepreneurial journey.
1. Leverage a proven operating system.
During my time running the T-shirt business, there were many aspects-such as accounting, human resources, and contract negotiations with vendors and suppliers-that I truly didn't understand. I didn't hire the appropriate people to help me, because I thought I could do it myself. Also, I dreamed about opening several more locations before I even got the first one going. A year and a half after opening, I realized I was going nowhere. I sold the store for what I had originally put into it.
This story is from the {{IssueName}} edition of {{MagazineName}}.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber ? Sign In
This story is from the {{IssueName}} edition of {{MagazineName}}.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber? Sign In
The $20 Bill That Became Priceless
As I built my snack-food brand, Sun & Swell Foods, I kept hearing the same advice: Hustle for your customers. Never turn down business. Obsessively focus on ROI. So that's what I did-and although my company grew, it wasn't profitable. This began affecting me emotionally. I love my brand and care deeply about its success. Its challenges started to feel like my own.
THE BEST MARKETING DOLLARS I'VE EVER SPENT
Great marketing doesn't require huge budgets. We asked franchisees and franchisors to share their best marketing ROI-and their stories (on the following pages) will inspire you.
READ THIS BEFORE MEETING A FRANCHISOR
Thinking about buying a franchise? You should meet the franchisor-and you should know exactly how to approach that meeting-to ensure you're making the right decision.
THE BOLDEST NEW IDEAS IN FRANCHISING
These eight innovative businesses are now franchising-and maybe in a few years, they'll be climbing the Franchise 500 list too.
5 BRANDS GROWING IN LEAPS AND BOUNDS
Want to know how to rocket up in the Franchise 500 rankings? These brands all jumped over 150 spots since last year-and they're sharing the strategies behind their growth.
FRANCHISE 500 TOP 10
Meet the Leaders of the Franchise 500
TAX STRATEGIES TO MAKE A DIFFERENCE IN 2025
Your taxes won't go up this year. But you can still find new ways to decrease your burden.
HOW TO CLOSE THE SALE (EVEN WHEN THEY SAY NO)
I'm the world's leading door-to-door sales expert. I've heard “no” endlessly. Here's how I close sales anyway-and how you can too.
'The Sword We Refuse to Die On'
Some people tell Chip and Joanna Gaines to play it safe, and to keep doing what made them famous in the first place. But they're ready to take more risks-because that's the entrepreneurial way.
Are You Feeling the Squeeze?
Many companies are struggling with rising costs and tighter margins. We asked six business leaders to share their solutions.