What Were You Wrong About?
Entrepreneur US|September - October 2023
Sometimes, a shift in perspective can change everything. But how do you trigger a revelation? Here, six leaders talk about what helped them see things clearly.
What Were You Wrong About?

1/ I thought sustainability = use less.

"I just wanted to focus on plastic reduction. But my team convinced me there was value in a moonshot. So in 2020 we declared our plan to move 'Beyond Plastic. Since then, we've reduced our annual plastic intensity, launched a working group nearly 100 companies strong, and eliminated over 5 million pounds of plastic from products that would otherwise have relied on it. Without the more ambitious goal, we may not have made it this far."
-STUART LANDESBERG, cofounder and CEO, Grove Collaborative

2/ I thought kids = loss of momentum.

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