As the sun slips below the horizon and it's time to relax after a tiring day you are ready to try that new place, which you have been reading about, to pep yourself up.
It may be mentioned that respite and remedy for fatigue and mental exhaustion has been associated with form of fermented alcoholic beverage since as far back as 7000 B.C. Alcohol's history in society is long and storied and it's evolution shows no signs of slowing. The format of consumption, though, keeps changing and one of the significant changes of it being consumed as a cocktail can be traced back to May 1806. At that time some kind of spirit, sugar, water and bitters were mixed together to intoxicate you and tickle the taste buds.
Today cocktail has become an art form. And we have become a society full of art collectors and connoisseurs! So what is fueling our collective cocktail endearment?
Rajib Ganguly, Restaurant Manager at Seven Eleven Club and Hotels, Mira Bhayandar, Maharashtra, discloses, "Cocktails became popular in early 20's and as per survey they are becoming more popular as people today prefer having mix flavours rather than only 1 liquor taste. Many new refreshing innovative recipes have given long lasting palatable effect to consumers making cocktails become popular."
Gaurav Sareen, Brand Ambassador, Monkey Shoulder India, avers, "People love cocktails since they are more exciting than straight spirits. Their tastes are more complex and customisable. You don't like vodka? No problem, swap it out with tequila or rum. And most of the alcohol that's used as a base, pairs extremely well with tropical juices and syrups. Now with the talent that we have in our bars, every cocktail is a unique experience, from storytelling to the presentation, to taste!"
This story is from the {{IssueName}} edition of {{MagazineName}}.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber ? Sign In
This story is from the {{IssueName}} edition of {{MagazineName}}.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber? Sign In
Healthy Food - An Attempt to Meet Diners' Desire
Sustainable Development Goal 3 (SDG 3), one of the 17 Sustainable Development Goals established by the United Nations in 2015, was about "Good Health and Well-being". This could be said to be an eye-opener and the source of making people aware of maintaining their health, which became more pronounced due to the Covid-19 pandemic. Consuming healthy food, since then, has become a significant - if not imperative - element in lives of almost everyone. And this healthy and nutritious food is also playing a significant role in the success of restaurants. Diners are now becoming more particular about the food they consume, making the F&B outlets offer a diverse and appealing menu of healthy food options. Ashok Malkani tries to evaluate how the restaurants and chefs are meeting this desire for nutritious food by customers and what are some of the healthy food options.
Combating Protein Deficiency
In a concerted effort to address the pressing issue of protein deficiency among the Indian populace, the Poultry Federation of India (PFI) with support from USA Poultry and Eggs Export Council (USAPEEC) recently hosted a session held on 18th May 2024 in New Delhi, which convened leading industry experts to underscore the indispensable role of poultry protein in addressing India's nutritional challenges.
Newest Beer Chugging Spot KLING Brewery
Guzzle down the stress of a long workday with exceptionally crafted beers soon to be launched at Bengaluru's newest offering - KLING Brewery.
Caffe Allora Expands Presence
Caffe Allora unveils its latest venture with the grand opening of its sixth outlet at Phoenix Mall of Asia, Bangalore.
"No matter how many goals you have achieved, one should also set their sights on a better, higher one"
Hemant Yadav, Head - F&B Operations, Kylin Experience
Summer Menu Fiesta At Vietnom! - Saket DLF Avenue, New Delhi
Step into VietNom, where every corner is a canvas painted with the essence of Vietnam's charm and allure. It is indeed a sanctuary where every detail whispers tales of Vietnam's rich culture and natural beauty.
For Our Plates and Palates
Nowadays, we keep on hearing about power food or health food, though I doubt whether many who use these smart jargons have a clear idea about what can quantify as power food or health food. Power foods contain some magical nutrients, which have made them the hot new superstars on the health horizon.
Cool Mocktails are Hot!
They are colourful, they are fruity, they are sweet, they can be tangy, and overall, they are extremely refreshing, especially in a tiring scorching summer day.
Melon - Versatile to Beat the Heat
Low in calories and fat but high in essential vitamins, minerals and water content, melons are ideal choices to beat the heat. Add this versatile fruit in your diet and stay well nourished as it will keep you hydrated.
Summer Menu Fiesta
Whether you are in a mood to have a bountiful of fresh summer W produce or a fusion of Mexican Indian delights, or a fresh take on summer coolers, there is something for every palate in chefs' well-curated summer menus.
