RUMmy Rainy Days
Food & Beverage Business Review|June - July 2022
Rum, in yon days of old was considered as a pirates' drink. Known as the Devil's drink as it warms you up, trickling down the throat, today it is a popular alcoholic beverage that is there on almost everyone's bar shelves. International Rum brands have elevated the experience of the spirit and the focus is now on new aromas, flavour profiles and a range of interesting distillation methods. From the cocktail-ready white Rums to the elegantly sippable best dark Rums, today the drink has become a favourite of not only gents but also ladies. Its popularity can be gauged from the fact that two Rum days - "World Rum Day" and "National Rum Day" - are celebrated in July and August, respectively. Ashok Malkani examines various aspects of this beverage, which is becoming the most desired drink during the rainy season.
RUMmy Rainy Days

A fter a brief lull there have been heavy rains in Mumbai and other parts of the country. This is the time when you would like to warm your innards with something that trickles down your throat smoothly. And an alcoholic beverage is what one craves for at this dissolute time. While Whisky may be the name that comes to your mind when one talks of alcobev, however the beverage that is now becoming extremely popular is Rum. During the rainy season, Rum warms the very depths of your body and spirit. Rum has become one of the most popular drinks all over the globe. Washington-based bar legend, Todd Thrasher, describes Rum and the cocktails that he serves as “Vacation in a glass.” He avers, “The Rum category as a whole benefits from the feeling of escapism. And after a year of this pandemic, just about everyone needs a vacation, or at least a good cocktail.”

Rum connoisseurs most certainly believe that Rum, with its rich and smooth texture, sweet flavour and unique taste, is the best alcoholic beverage of the rainy season.

Ms. Pushpanjali Banerji, Brand Director, Kyndal Group, says, “Rum has been cherished in India for a long time. It is a staple in almost every household bar collection as it caters to every mood. Traditionally, Rum’s popularity can be credited to the military and CSD canteens.”

Rum, which was originally a sailor’s drink has become the preferred drink of the general public.

Arindam Sarkhel, F&B Manager, Grand Mercure Mysore says, “We all know that Rum was given to sailors as ration however it has become very popular with the general public because of the price point. While Rum drinker prefers to drink straight up, it has become a key element in cocktails which are very popular during monsoons.”

This story is from the {{IssueName}} edition of {{MagazineName}}.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.

This story is from the {{IssueName}} edition of {{MagazineName}}.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.

MORE STORIES FROM FOOD & BEVERAGE BUSINESS REVIEWView all
Healthy Food - An Attempt to Meet Diners' Desire
Food & Beverage Business Review

Healthy Food - An Attempt to Meet Diners' Desire

Sustainable Development Goal 3 (SDG 3), one of the 17 Sustainable Development Goals established by the United Nations in 2015, was about "Good Health and Well-being". This could be said to be an eye-opener and the source of making people aware of maintaining their health, which became more pronounced due to the Covid-19 pandemic. Consuming healthy food, since then, has become a significant - if not imperative - element in lives of almost everyone. And this healthy and nutritious food is also playing a significant role in the success of restaurants. Diners are now becoming more particular about the food they consume, making the F&B outlets offer a diverse and appealing menu of healthy food options. Ashok Malkani tries to evaluate how the restaurants and chefs are meeting this desire for nutritious food by customers and what are some of the healthy food options.

time-read
10+ mins  |
April May 2024
Combating Protein Deficiency
Food & Beverage Business Review

Combating Protein Deficiency

In a concerted effort to address the pressing issue of protein deficiency among the Indian populace, the Poultry Federation of India (PFI) with support from USA Poultry and Eggs Export Council (USAPEEC) recently hosted a session held on 18th May 2024 in New Delhi, which convened leading industry experts to underscore the indispensable role of poultry protein in addressing India's nutritional challenges.

time-read
1 min  |
April May 2024
Newest Beer Chugging Spot KLING Brewery
Food & Beverage Business Review

Newest Beer Chugging Spot KLING Brewery

Guzzle down the stress of a long workday with exceptionally crafted beers soon to be launched at Bengaluru's newest offering - KLING Brewery.

time-read
1 min  |
April May 2024
Caffe Allora Expands Presence
Food & Beverage Business Review

Caffe Allora Expands Presence

Caffe Allora unveils its latest venture with the grand opening of its sixth outlet at Phoenix Mall of Asia, Bangalore.

time-read
1 min  |
April May 2024
"No matter how many goals you have achieved, one should also set their sights on a better, higher one"
Food & Beverage Business Review

"No matter how many goals you have achieved, one should also set their sights on a better, higher one"

Hemant Yadav, Head - F&B Operations, Kylin Experience

time-read
3 mins  |
April May 2024
Summer Menu Fiesta At Vietnom! - Saket DLF Avenue, New Delhi
Food & Beverage Business Review

Summer Menu Fiesta At Vietnom! - Saket DLF Avenue, New Delhi

Step into VietNom, where every corner is a canvas painted with the essence of Vietnam's charm and allure. It is indeed a sanctuary where every detail whispers tales of Vietnam's rich culture and natural beauty.

time-read
7 mins  |
April May 2024
For Our Plates and Palates
Food & Beverage Business Review

For Our Plates and Palates

Nowadays, we keep on hearing about power food or health food, though I doubt whether many who use these smart jargons have a clear idea about what can quantify as power food or health food. Power foods contain some magical nutrients, which have made them the hot new superstars on the health horizon.

time-read
4 mins  |
April May 2024
Cool Mocktails are Hot!
Food & Beverage Business Review

Cool Mocktails are Hot!

They are colourful, they are fruity, they are sweet, they can be tangy, and overall, they are extremely refreshing, especially in a tiring scorching summer day.

time-read
5 mins  |
April May 2024
Melon - Versatile to Beat the Heat
Food & Beverage Business Review

Melon - Versatile to Beat the Heat

Low in calories and fat but high in essential vitamins, minerals and water content, melons are ideal choices to beat the heat. Add this versatile fruit in your diet and stay well nourished as it will keep you hydrated.

time-read
4 mins  |
April May 2024
Summer Menu Fiesta
Food & Beverage Business Review

Summer Menu Fiesta

Whether you are in a mood to have a bountiful of fresh summer W produce or a fusion of Mexican Indian delights, or a fresh take on summer coolers, there is something for every palate in chefs' well-curated summer menus.

time-read
6 mins  |
April May 2024