IS SUSTAINABILITY THE NEXT FRONTIER FOR LUXURY?

An interactive session by Hansgrohe, 'Trinity of Success,' in collaboration with ITP Media, was a closed-door roundtable discussion that brought together experts and veterans from the hospitality domain to delve into the topic of sustainable luxury

Sustainability has become a ubiquitous topic across all industries, and the luxury industry is no exception. Sustainability is made up of three pillars, the economy, society, and the environment. This power panel reflected on how things have changed over the last few years and unearthed the sustainability opportunities that lie ahead for brands. A confluence of construction, hospitality, and architecture leaders brainstormed on this relevant topic.

COLLABORATION CUES

The panel discussion of initiated by Gaurav Malhotra, MD India & Regional lead Hospitality Key Accounts and GP Sales Excellence Asia, Hansgrohe Group, who stated, "As a company, we work with hoteliers in all their roles whether as owners, designers or operators. Hence we engage with all stakeholders as part of our outreach program and sustainability is a key part of our products and their design." As moderator of the session, Anuj Puri, Chairman at Anarock Property Consultants, explained, "While sustainability and luxury may seem like oxymorons, but when you delve into the details and put ethics and aesthetics together, it goes together."

He further adds, "The residential side has seen a 230% jump and luxury sales have increased to 19%, and GenZ is driving sustainable luxury, and a Nielsen report says that they are ready to spend 73% more money if it is sustainable."

GREEN BUILDINGS