The Ministry of Tourism's campaign to promote weddings in India and the trend of celebrities choosing India for their weddings is auguring well for the hospitality industry. Experts weigh in.
PERSONALITY MATTERS
Today's couples are increasingly seeking personalized and unique experiences that reflect their individuality, values, and cultural nuances. Weddings are moving beyond traditional ceremonies and becoming immersive experiences. From creating unforgettable moments through interactive elements and engaging activities for them and their guests, to choosing environmentally conscious vendors, to opting for intimate and inclusive celebrations, modern couples are aligning their big day with their values and aspirations.
Kadmbini Mittal, Regional VP - Commercial, India and Southwest Asia, Hyatt, says, "Under our dedicated initiative, Perfectly Yours, we have allocated specialized teams and resources to cater to these celebratory occasions which make our hotels gain an edge over traditional venues. In 2023, our weddings segment witnessed an impressive year-on-year growth of 50%, underscoring the effectiveness and importance of our efforts in this area. At Hyatt, we have tailored our offerings to cater to these discerning preferences. We understand the importance of curating weddings that embrace individual choices and desires."
REVENUE DRIVER
Weddings are a substantial source of revenue for a five-star luxury hotel. The recent uptick in hotel weddings can be attributed to various factors and the evolving trends and needs of couples. Personalization, one-stop solution for all needs, controlled services and added amenities of a luxury hotel are making it increasingly convenient and lucrative for people to get married at a five-star luxury hotel.
This story is from the {{IssueName}} edition of {{MagazineName}}.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber ? Sign In
This story is from the {{IssueName}} edition of {{MagazineName}}.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber? Sign In
Why Western Couples Are Choosing India For Their Big Day?
Decoding the reason, and how to cater to them...
A Match Made in India
Director General of Tourism Mugdha Sinha's grand vision for wedding tourism...
Tee Off in Style
Hoteliers are giving golfing facilities a boost even as they offer putting greens that make the sport popular.
Bespoke Getaways: What Makes Them Desirable?
Boutique hotels are increasingly becoming the first choice among discerning guests as they provide meaningful breaks.
Blending Tradition with Innovation
The balance of honouring tradition while adding a dash of modern flair is what keeps the culinary scene fresh and exciting...
DON'T THINK, OUTSIDE THE BOX
The oft-quoted maxim, \"Think out of the box!\" does little to encourage creativity or innovation and often is their enemy.
Putting the Wow into Weddings
As hotels become the preferred venue choices for weddings, the industry is certainly shaking things up.
Innovation Is Not an Option but a Necessity
Emphasizing the need for the Indian hospitality sector to innovate and disrupt itself in the current transformative period.
Why Marriott built its GCC in India?
Drew Pinto, Executive Vice President and Chief Revenue & Technology Officer of Marriott International, tells Hotelier India all about finding the best talent in India...
FROM POTENTIAL TO POWERHOUSE
In an exclusive and candid interview with Hotelier India, Gajendra Singh Shekhawat, India's Minister of Culture and Tourism, speaks about how tourism and hospitality will power India's economy by 2047.
