An AI Startup That Sanctifies Time

Created around the idea that time is sacred, Laurel helps clients reclaim it so they can make more money in less time.

The business Ryan Alshak started up in 2018 began life as Time by Ping, the trailblazing creator of AI time software for professional service firms. Six years later, the company has raised $55 million in venture funding, undergone a complete platform rebuild, and rebranded to a new name.

Now known as Laurel, the San Francisco-based company has clients that include a Big Four accounting firm and one of the world's top five law firms. It has an average contract value of $200,000, with multiple contracts topping seven figures.

Alshak's inspiration for the business came when he was a corporate litigator who abhorred the manual logging of his time required for billing.