"HOW'S EVERYONE ELSE'S NERVOUS SYSTEM?"
When actor, producer, and flourishing business savant Ryan Reynolds walks into the room asking this, he does so in a cloud of unexpected modesty. Here in Inc.'s offices for a photo shoot, he steps in front of the camera enacting various shades of casual executive realness, trading quips and volleys with the crew about his own anxiety. ("That little maladaptive coping mechanism," he says. "It's wildly insecure.") It's an unexpected approach for a ubiquitous A-list Hollywood star, but one Reynolds has deployed to disarming effect throughout his career, both onscreen and in business. "I have a people-pleasing kind of Canadian habit ingrained," he says.
"I need to deliver for those I've promised I'll deliver for." Lately, Reynolds and his business partner, Mark Douglas, have been delivering for clients on their self-serve television advertising platform, MNTN, one of the fastest-growing names in the ad business. The company says its proprietary technology-an AI matchmaking system it calls MNTN Matched-helps advertisers of all sizes target the commercials you see on your connected TV. The platform is Douglas's baby; he merged it with Maximum Effort, the creative agency that Reynolds co-founded in 2018. Combining forces, the partners believed, would give them a winning combination of technology and brand personality.
This story is from the {{IssueName}} edition of {{MagazineName}}.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber ? Sign In
This story is from the {{IssueName}} edition of {{MagazineName}}.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber? Sign In
Karen Dillon
I moved my wedding to attend a company offsite. It was a terrible decision, but a vital lesson on balance.
The Ultimate Home-Based Business
Thirty years since her breakout on Friends, Courteney Cox is taking on a new role-entrepreneur.
An Uphill Battle
Zwift has been through layoffs and a leadership change in 2024, but co-founder and CEO Eric Min says he's learned that building a startup, like cycling, is an endurance test.
The GLOW UP
How Glossier broke free from DTC, survived the skeptics, and finally achieved profitability.
The Snack That Gives Back
With a new partnership, SkinnyDipped is supporting women founders worldwide.
A New Path to SuCCESS
AllTrails may have achieved the impossible-an app that truly helps you get away from it all.
The Back-lash Survivors
Don't challenge Elizabeth Gore and Carolyn Rodz to a game of highs and lows. The Hello Alice co-founders will win-by a long shot.
The Spa Surge
Prime IV Hydration & Wellness has successfully weathered stormy waters.
Riding the Waves
With Beehiiv, Tyler Denk built a buzzy newsletter platform and a brash online persona. Both are lucrative.
Home Economics
How Chairish brought the circular economy to furniture.