More than a century ago, John Wanamaker famously complained that half the money he spent on advertising was wasted, but he just didn't know which half. Since then, devising a way to accurately measure advertising's impact on sales performance has been the holy grail of marketing. The thought leadership team at Spurrier Group, a boutique advertising agency based in Richmond, Virginia, has found it.
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A Bankable Pet Project - How Moonshots Capital helped eTailPet scale up and attract a buyer in just three years.
Berenice Giannini's startup, eTailPet, wasn't a natural fit for Moonshots Capital. The Austin-based venture firm, launched in 2014 by Kelly Perdew and Craig Cummings, both of whom had previously served in the U.S. Army, frequently backs companies founded by military veterans.
Backers Should Have Your Back - The best capital provider for your business will offer a helping hand, not just deep pockets.
Three years ago, U.S. entrepreneurs were enjoying one of the best funding environments in decades. Venture capital and private equity hit all-time highs as banks loaned at historically low interest rates. All you needed to get a term sheet, it seemed, was a smile and a pitch deck.
Lift Off - Would you pay $50,000 to touch the edge of space?
Would you pay $50,000 to touch the edge of space? Meet the entrepreneurs providing a rarified clientele with a luxurious, once-in-a-lifetime journey.So you want to go to space. To take in the expansive curvature of the Earth glowing miles above the atmosphere, surrounded by pure darkness. To experience the mind-altering overview effect described by astronauts as a transcendent state of awe, staring back at the planet on which you've inhaled your every living breath.
There Will Always be Those Who Doubt You and Your Vision. Here's How to Tune Them Out. - Recently, I invited an experienced luxury hotelier to visit the new campus we were building near Santa Fe for Modern Elder Academy,
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Transformative Growth: Agency Masters the Art of Evolution
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For the Love of the Restaurant Experience
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Custom PEO Solutions for Blue-Collar Industries
COMPEO is an HR management solutions provider with a jaw-dropping five-figure growth rate.
Homebuying Was BrokenMeet the Founders Here to Fix It
Cecilian Partners is a fast-growing technology firm providing end-to-end solutions for production homebuilders and land developers.
A Focus on Complete Solutions for Regulatory Environments
The Northcross Group develops sustainable processes for clients with compliance needs.
