When we think of Dubai, images of towering skyscrapers, luxurious resorts, and extravagant shopping experiences often come to mind. For years, Dubai has enchanted visitors with its iconic landmarks, world-class hotels, and extravagant shopping malls. It has become synonymous with luxury and indulgence, attracting millions of tourists seeking unforgettable experiences. The city’s ability to create a harmonious blend of tradition and modernity has made it a magnet for travellers from all corners of the globe.
However, beneath the surface of its glamorous facade lies a remarkable transformation taking place. Behind the scenes, Dubai has been strategically diversifying its economy and expanding its horizons. Recognising the need to reduce its reliance on oil revenues and embrace a more sustainable future, the Emirate has embarked on a journey to transform itself into a manufacturing powerhouse. At the heart of this transformation is the ambitious D33 initiative.
The D33 initiative, launched by the Dubai Department of Economic Development (DET), is a comprehensive strategy aimed at doubling the size of Dubai’s economy between 2023 and 2033. One of its primary objectives is to boost the value added in the manufacturing sector by an impressive 150% and double exports over the same period. This visionary roadmap is reshaping perceptions of Dubai and positioning it as a gateway for businesses to establish a global footprint.
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