Spoilt for choice, today's customers will quickly abandon a brand if there is friction in the purchas ing experience. And retailers have got the message: in a late 2023 survey, nearly 100 percent of the respondents said that a unified commerce strategy - using digital technology to offer seamless customer experiences across online and physical channels - impacted, among other things, customer acquisition and conversion rates, customer experience, loyalty, and upselling and cross-selling metrics.
360 Degree View
Unified commerce is tightly coupled with "Commerce 360", which envisions a holistic approach enabling complete visibility into the commerce value chain, from pre-sales activities to customer onboarding to fulfilment and customer service, across multiple touchpoints, such as website, shopping apps and physical stores.
At the heart of commerce 360 is a complete tech-stack, with back-end systems, such as those used for managing inventory, customer data, omnichannel orders, and loyalty programs, working alongside ecommerce storefronts and point-of-sale systems at the front-end to, for example, enable customers to buy goods online but collect them from a shop nearby.
This story is from the {{IssueName}} edition of {{MagazineName}}.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber ? Sign In
This story is from the {{IssueName}} edition of {{MagazineName}}.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber? Sign In
How DLF Malls' Footfall Skyrocketed by 35%!
OUR FOCUS HAS ALWAYS BEEN ON CREATING DESTINATIONS THAT INSPIRE AND DELIGHT, WHILE STAYING AHEAD OF EVOLVING MARKET TRENDS.\" PUSHPA BECTOR, SENIOR EXECUTIVE DIRECTOR AND BUSINESS HEAD, DLF RETAIL
WHY CHENNAI'S RS 15,600 CR RESTAURANT MARKET IS EVOLVING FASTER THAN EVER!
The Restaurant India Conference and Awards has long set the gold standard for the restaurant industry, bringing together visionaries, trailblazers, and decisionmakers to shape the future of dining in India.
How ROHIT KHATTAR - Built a Hospitality Empire That's Taking Over the World!
If you've ever dined at Indian Accent, indulged in an allAmerican breakfast at The All American Diner, or soaked in the nostalgia of Chor Bizarre, you've experienced the magic of Rohit Khattar. The Founder Chairman of EHV International / Old World Hospitality Private Limited, Khattar has built an empire of beloved restaurants that have shaped India's dining scene since 1990.
The Wafer Disruptor
How Nikunj Biyani is shaking up India’s snacking game with SuperYou, India’s first-ever protein wafer bar
WHY LICENSING IS THE KEY TO SCALING CREATIVE LEARNING PLATFORMS
TECHNOLOGY, OFTEN PERCEIVED AS A DISTRACTION, IS BEING REPURPOSED AS A TOOL TO ENHANCE AND AMPLIFY CREATIVE LEARNING. THE FUSION OF TRADITIONAL CRAFTS AND DIGITAL TOOLS OFFERS OPPORTUNITIES FOR ENGAGEMENT THAT WERE PREVIOUSLY UNIMAGINABLE.
RS 1,000 CR VISION: FOXTALE'S NEXT BIG
OVER THE NEXT TWO YEARS, FOXTALE AIMS TO BRING INTERNATIONAL SKINCARE TECHNOLOGIES TO INDIA, ENSURING THAT INNOVATION HAPPENS HERE RATHER THAN BEING IMPORTED FROM FRANCE OR ITALY.
THE QUICKENING OF BEAUTY!
To cater to the quick commerce model, brands are launching products specifically tailored for rapid delivery. Miniatures, curated kits, and essential skincare items have become popular choices.
THE BEAUTY RODY BILL BARON
CAN THE BODY SHOP HIT £2 BILLION IN A DECADE GLOBALLY?
TOP STORES OF INDIA
Welcome to the definitive guide to India's Top 20 Stores, where retail brilliance meets unmatched customer experiences. As the country's retail ecosystem evolves at breakneck speed, these standout stores have set new benchmarks, seamlessly blending innovation, design, and service to create shopping destinations like no other. To compile this exclusive list, the Retailer team embarked on a nationwide journey, analyzing over 100 stores to uncover what sets these retail powerhouses apart. We delved deep into their unique offerings, analyzed what today's discerning customers truly seek from their shopping experiences, and identified how these insights translate into tangible enhancements in-store From cutting-edge tech integrations and immersive in-store experiences to sustainable practices and omnichannel strategies, these top 20 stores aren't just adapting to the future of retailthey're defining it.
