After years of the market complaining that Apple is "behind" on artificial intelligence, the company is poised to make a big push in the technology with its platform updates this year. It's a rare move that's been confirmed by no less than CEO Tim Cook himself (fave.co/3TvlrJ4), who said in the company's most recent financial results call that the company would "share the details of our ongoing work in that space later this year." Of course, the company's not really a stranger to this space: Apple has spent plenty of time deploying machine learning technology in a variety of areas for years, from photography to autocorrect. But the industry's focus of late is on generative Al, the technology that underlies the products that have captured the zeitgeist, from chatbots like ChatGPT to image creation tools like Dall-E and Stable Diffusion.
The big questions that hover over all of this are how Apple will bring those technologies into its existing operating systems and what choices it will make in rolling them out. The company tends to be on the judicious side when it comes to deploying new features, but there are still plenty of places on its platforms where generative Al-contentious as it may be-might find a foothold with users.
GET THIS CONVERSATION STARTED
This story is from the {{IssueName}} edition of {{MagazineName}}.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber ? Sign In
This story is from the {{IssueName}} edition of {{MagazineName}}.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber? Sign In
GAMESIR X2S TYPE C: TURN YOUR iPHONE INTO A SMALL STEAM DECK
If you're serious about getting a better handle on your iPhone gaming, consider a gamepad, an external device that provides physical controls-actual buttons, joysticks, direction pads, and more.
EVERYTHING YOU NEED TO KNOW ABOUT APPLES NEW IPAD PRO M4
HERE'S ALL THE LATEST NEWS ABOUT THE iPAD PRO REFRESH.
EVERYTHING YOU NEED TO KNOW ABOUT THE 2024 M2 iPAD AIR
HERE'S THE LATEST NEWS ABOUT THE NEW IPAD AIR, INCLUDING PRICING. SPECS. AND NEW FEATURES.
Are we in Apple's post-iPad era?
The new Pro and Air raise more questions about where the tablet fits in Apple’s lineup.
ANKER 675 USB-C 12-IN-1: STYLISH DOCKING STATION AND STAND COMBO
The Anker 675 USB-C 12-in-1 Docking Station and Monitor Stand solves several of your laptop's limitations in one user-friendly, stylish, friendly and functional product.
TIMBUK2 CLASSIC MESSENGER BAG: STYLISH UPDATE TO AN URBAN ICON
There was a time when a trip downtown was filled with the hustle and bustle of people. And a lot of those people sported Timbuk2's Classic Messenger Bag-not just bicycle messengers, but also commuters going to work, tourists sightseeing, and anyone else trying to get where they need to go.
Apple needs to become a software company again
The Al features baked into iOS 18 and macOS 15 need to be compelling enough to convince people to upgrade.
Don't expect the Mac Studio and Mac Pro to be updated at WWDC-or in 2024
Updates to the high-end desktop Macs won’t happen until 2025.
Apple's M3 chip lineup is a victim of the times
The chip that was supposed to be the next generation of Apple silicon has suddenly become a footnote in Apple history.
The iPad Pro's M4 chip breaks the rules and changes everything about Apple silicon
Now that the M4 iPad Pro is here, what will this mean for the chips coming to the iPhone and Mac?