I get it. You're excited and/or angry about the $3,500 headset Apple might sell you next year if you're in the right country. It's worth getting excited about (fave.co/3NqvgpK). But in terms of realworld, right-now impact, the surprise winner of the Worldwide Developers Conference 2023 keynote in early June was...wait for it...the Mac!
I would never have imagined it, but it's true: Apple's Mac announcements were huge news, despite being overshadowed by shiny future products and platforms that won't let anyone do anything until 2024.
MACBOOK AIR +2
While I'm acting all contrarian, let me double down. The most important Mac announcement wasn't the upgraded Mac Studio (fave.co/46dBzpf) or the Mac Pro (fave.co/3PsFA2Z), the final piece of the Apple silicon puzzle. It was the humble MacBook Air (fave.co/3Jtx9AW).
As Apple enjoys pointing out, the 13-inch M2 MacBook Air (fave.co/3zbn711) is a hit. Apple says it's the best-selling laptop around, and even if you accept that Apple's competitors are selling 30 different models while Apple sells only a handful, it's still a real accomplishment. The MacBook Air's combination of power and affordability is pretty much unmatched.
This leads us to Apple's biggest laptop weakness, at least until this June's announcements: If you wanted a larger screen than that 13-inch display, you had to pay $800 more for the 14-inch MacBook Pro. And if you wanted an appreciably larger display, you had to pay $1,300 more for the 16-inch MacBook Pro (fave.co/3ETaZ8Q). The MacBook Pro is an incredibly powerful computer with a best-in-the-world display, but even its dedicated fans would probably admit that buying one is overkill if all you really want is a slightly bigger display.
This story is from the {{IssueName}} edition of {{MagazineName}}.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber ? Sign In
This story is from the {{IssueName}} edition of {{MagazineName}}.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber? Sign In
Mac 911
Solutions to your most vexing Mac problems.
Bowers & Wilkins Pi8: Great-sounding headphones that support aptX
B&W's new top-of-the-range Bluetooth earbuds sound great and include an innovative smart case that supports aptX technology for high-quality audio-even on Apple devices.
AirPods versus AirPods Pro: How they compare
Don't know whether to buy the AirPods 4, AirPods 4 with ANC, or AirPods Pro 2? Here's how they stack up.
Apple's true hit of 2024 isn't the iPhone 16
Apple's unsung hero of the fall is the AirPods 4.
Ugreen Revodok Pro 210: Decent speeds at a nice price
A hub for users who don't need top performance from their connections.
Anker Prime 100W GaN Wall Charger: Clever and compact
Anker proves that with a clever design, you can also achieve compact dimensions suitable for traveling.
Wombat Willow: A solid typing tool with some quirks
This isn't a keyboard that lets you simply plug in and go-you need to read the manual.
pdfFiller: An overpriced, half-baked PDF editor for macOS
A basic PDF editor that doesn't fulfill its promises and costs too much.
iPHONE 16 & 16 PLUS REVIEW: THE PHONE FOR EVERYONE CREEPS INTO PRO TERRITORY
APPLE'S BEST ALL-AROUND PHONE IS BETTER AND ALL-AROUNDER.
APPLE WATCH SERIES 10 REVIEW: MODEST IMPROVEMENTS TO A PROVEN FORMULA
IF YOU'VE BEEN WAITING FOR A BIG APPLE WATCH REVAMP, THIS ISN'T IT, BUT IT'S STILL THE BEST SMARTWATCH AROUND.