It always begins with a love story." I'm in Vienna for the launch of Cartier's new high jewellery collection and Jacqueline Karachi, the brand's director of high jewellery creation, is telling me about the creative process behind its high jewellery collections.
Karachi explains, "When we decide on a theme, we research the stones, then present the stones to the team. Each designer chooses the stones they like, because they want to tell their own story around it." The theme for Cartier's latest high jewellery collection, Nature Sauvage, is as its name suggests, centred around animals. And while animals have long been a part of Cartier's storied history, the end results this time around are far from expected.
"With every collection, we try to illustrate a different side of Cartier. It's like a puzzle, and with each collection, you understand another point of view.
For us, it was important to bring a new, fresh look to Cartier, and to surprise you, because we wanted to bring modernity to the animal theme." And, surprise us they did. The pieces in the collection all have a delightful and irreverent twist to them, each of them a testament to the Maison's savoir faire and spirit of innovation.
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