MANY PERSPECTIVES, ONE STORY
Harper's BAZAAR Singapore|December 2023
On the occasion of its 10th year anniversary, Shermin Ng visits the Stockholm atelier of & Other Stories to find out what makes the brand tick
MANY PERSPECTIVES, ONE STORY

Other Stories (Stories) is a brand that loves to tell unexpected stories. Its name, engineered to connect with their co-creators and customers, is testament to that. Since launching in 2013, the brand has sought to bring a modern perspective to their ideas, designs, and expression— previous campaigns featured fashion icon Iris Apfel, the industry’s longest serving supermodel Daphne Selfe, and the love story between Michelle Harper and Jenny Shimizu—all driven by creativity, boldness, and an ambit ion for each collection to be a means for everyone to express their individuality and personality through fashion.

Starting as an idea to launch a beauty brand, Stories quickly grew into a one-stop style destination, offering everything from dresses to heels to lipsticks at stellar price points. But it’s the brand’s unique approach to design that sets them apart. Stories hosts three separate design ateliers across the globe: at their headquarters in Stockholm that’s minimal and menswear-inspired, their Paris outpost that’s bohemian and playful, and their Los Angeles extension that’s feminine and sexy. While each atelier designs inclusively with no overlap between designers from other cities, they’re sold alongside each other in stores. “I think it’s important to remember that we are covering the same need. We should inspire and be loved by the same woman— we don’t see them as different women but we do have different styles,” says Maline Sone, head of design. “The ateliers add a dynamic layer to our brand. We may be inspired by the same thing but it gets translated and treated in different ways, giving our customers many style possibilities within the same world.”

This story is from the {{IssueName}} edition of {{MagazineName}}.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.

This story is from the {{IssueName}} edition of {{MagazineName}}.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.

MORE STORIES FROM HARPER'S BAZAAR SINGAPOREView all
FASHION IS POWER
Harper's BAZAAR Singapore

FASHION IS POWER

American author, filmmaker, psychologist and educator Roberta Degnore who teaches a world-first course called "The Psychology of Gender, Perception, and Self-Expression in Fashion" at New York's Fashion Institute of Technology argues that fashion is anything but frivolous.

time-read
1 min  |
December 2024
The Italian Who Does It Better
Harper's BAZAAR Singapore

The Italian Who Does It Better

After fifty years in fashion, Giorgio Armani—the man and the brand is still a force to be reckoned with.

time-read
2 mins  |
December 2024
Most Stylish Women 2024
Harper's BAZAAR Singapore

Most Stylish Women 2024

Stylishness isn’t just about being fashionable. Instead, it’s a blend of self-assurance, passion and stories that makes the idea of style so multifaceted and rich. From a mother and daughter duo who approach dressing up with equal exuberance, to an entrepreneur championing the varied tales of batik to a singer-songwriter showing her chic chops with a walking stick, meet the 10 women who inspire us with their singular takes on personal style.

time-read
9 mins  |
December 2024
CITY ON HIGH
Harper's BAZAAR Singapore

CITY ON HIGH

One city, 10 collaborators, 10 collections-Moncler lit up Shanghai with its City Of Genius showcase.

time-read
2 mins  |
December 2024
PRETTY NOVEL 172
Harper's BAZAAR Singapore

PRETTY NOVEL 172

Franck Muller presents its smallest skeleton movement to date in beautiful miniaturised novelties from the Round collection.

time-read
1 min  |
December 2024
THE JOIE
Harper's BAZAAR Singapore

THE JOIE

Chopard's newest global brand ambassador Bella Hadid details her appreciation for the Maison and what she loves about its jewellery.

time-read
2 mins  |
December 2024
SOUL SEARCHING
Harper's BAZAAR Singapore

SOUL SEARCHING

In Rajasthan, India, a first-time visitor explores two stunningly singular Aman properties and experiences the raw and powerful beauty of the northwestern state.

time-read
4 mins  |
December 2024
INTO THE BLUE
Harper's BAZAAR Singapore

INTO THE BLUE

With the Rolex Perpetual Planet Initiative, the watchmaker is on a mission to safeguard our most precious resources, including the Nusa Penida Marine Protected Area in Indonesia.

time-read
3 mins  |
December 2024
LIFE IN TRANSIT
Harper's BAZAAR Singapore

LIFE IN TRANSIT

Entrepreneur and creative multi-hyphenate Sherry Ang shares how her transitional home blends elegant simplicity with the vibrant chaos of family life.

time-read
5 mins  |
December 2024
YES,CHEFS!
Harper's BAZAAR Singapore

YES,CHEFS!

BAZAAR talks to three of the hottest names in Singapore's culinary scene to get the hot, hard truths of the trade.

time-read
6 mins  |
December 2024