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‘In 2005, we were a handful of producers on Etna. We took a risk in investing in a region that was completely unknown at the time. Everything was a challenge – from understanding how to work the vineyards on the volcano to finding workers – but we had so much passion that the work didn’t feel burdensome.
‘Pietradolce’s first vintage was 2007 and we made 3,600 bottles of our wine Archineri. It was very hard selling the wines. Nobody knew Etna and at the time the international palates preferred structured wines with a lot of colour and fruit – the opposite of the elegant wines being made from our black volcanic soil and high altitudes. Luckily that has changed since then.
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