Wood flooring
Ideal Home UK|May 2024
WOOD OR WOOD-LOOK? THERE ARE PROS AND CONS OF BOTH, AS OUR EXPERTS SHARE
JENNIFER MORGAN
Wood flooring

MEET THE EXPERTS

NATALIE MUDD, CREATIVE DIRECTOR, THE WOOD FLOORING CO

‘We’re seeing a demand for different textures, grains and plank thickness, all of which can dramatically change the look of a space.’ CARLY GREENING, CREATIVE PRODUCT MANAGER AT THE FLOOR ROOM

‘The beauty of wood is in its unique markings, and the fact it ages and develops over time feels like it’s a living part of your home.’ LORNA WILLIAMS, HEAD OF PRODUCT DESIGN AND VISUAL CREATION, AMTICO

‘Luxury vinyl tile should offer the feel of real wood without the high- maintenance demands of a natural product.’

To wood or not to wood… that is the question. With so much choice available, it can be hard to know what to choose, from both a design perspective and a practicality viewpoint. Wood and wood-style flooring are a great option for adding warmth and natural beauty to your home, as well as providing the perfect neutral backdrop to your scheme. But where to start? We asked three flooring experts to share their insider tips…

CHOICES, CHOICES

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