Planet-care is no longer a niche concept but an essential aspect of the beauty landscape. The young consumers of India have become increasingly aware of their environmental impact, and brands are rising to the challenge by adopting more responsible practices. From ingredient sourcing to postpurchase, the shift towards sustainability has been one of the most significant transformations the industry has seen.
At the heart of the planet care in the beauty industry, is the rise of recycling programs often adopted by various beauty brands. This shift is driven by an informed consumer base that values kind moves towards the planet. The process begins at base level, with sourcing quality ingredients. At kindlife.in we use EWG approved (not high on hazardous scale) ingredients.
EWG is a leading global non-profit that rates ingredients based on how hazardous they are to consumers and the environment on a scale of 1 to 10.
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