“I always tell people, the guy sitting at the mamak wearing a Manchester United jersey, who has never attended a Selangor, Johor or Kedah game is a low-hanging fruit; there’s a generation of lost football fans who have only been following foreign leagues, despite being born locally and never having even set foot to those countries,” says the CEO of the Malaysian Football League (MFL), Stuart Ramalingam. “These are the fans we need to bring back, because they love football, but leagues don’t have supporters, it’s the clubs [who have supporters], so the states play a major role to bring back these fans,” Stuart Ramalingam, who joined the organisation in September 2021 says with conviction.
He shares further, “We must take into context that the Malaysian league is a Malaysian product, unlike the English Premier League, La Liga or Bundesliga. Those are essentially global products, so we’re working on different economics. The revenue opportunities and the business of football for them is very different; and we do a lot of comparisons without realising the facts and figures.
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