The Human Touch

As travel roars back to life, Tumi launches an invigorating campaign that follows four celebrities on their incredible journeys, accompanied by their most trusted companion

After a nearly three‑year standstill, the world’s borders are finally open and the planet is ours to explore once more. Man is nomadic by nature, and travelling the globe and connecting with different cultures is inherent to the human spirit.

For fall 2022, Tumi unveils Built for the Journey, a global campaign chronicling the personal and professional lives of the Tumi Crew: four world‑renowned athletes and celebrities whose lives are always on the go. The campaign features four short films directed by award‑winning director

Jessy Moussallem, who travelled the world to capture the stories of these global stars and how Tumi plays a crucial supporting role in their respective journeys.

Dedicated to honing his skills as an athlete through repetition and consistency, South Korean footballer Son Heung‑min finds in his Tumi 19 Degree Aluminum hardside luggage a trusty companion that serves all his travelling needs. American singer‑songwriter Gracie Abrams talks about “the strength to go where you’ve never been to but always belonged” as she headed off to Paris in search of inspiration, accompanied by her Tegra‑Lite luggage.