THE AXES OF A KING
Guitar World|July 2024
KERRY KING'S JOURNEY FROM B.C. RICH TO ESP TO DEAN
Jon Wiederhorn
THE AXES OF A KING

OVER THE DECADES, Kerry King has been endorsed by B.C. Rich, ESP and now Dean. As much as he has always loved the company’s guitars, he wasn’t ready to work with them when they first approached him shortly after the death of former Pantera guitarist Dimebag Darrell.

“I was friends with a lot of the Dean people, even though I didn’t use their guitars ’cause Dime was there, and he and I were good friends,” King says. “When Dime unfortunately left us, Dean wanted me the next day. They needed a new guy. I had a great deal with B.C. Rich, and Dean didn’t want to match it. I’m like, ‘Why am I leaving if you’re not gonna match my deal?’ So I stayed with B.C. Rich until almost the end of the Slayer run.”

That’s when Dean made King an offer he couldn’t refuse, and, just in time for his musical rebirth as Kerry King, he was adopted by a new guitar company. “That’s my new family now,” he says. “I’ve only used Dean onstage for about a month, so it’s still very new to me. But I did the new album with Dean guitars. I knew the owner’s dad [Elliott Rubinson] before he passed away, and now I’m really tight with everyone over there. And I’m super loyal. If you don’t give me a reason to leave, I won’t.”

To date, Dean has created two signature guitars for King, the USA Kerry King V (limited edition 50 PC) and the USA Kerry King Overlord Battalion Grey, and there’s more to come. Below, King discusses the particulars of his Dean guitars and how he landed his past endorsement deals.

Your first B.C. Rich was a Mockingbird. Was that before you were endorsed?

This story is from the {{IssueName}} edition of {{MagazineName}}.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.

This story is from the {{IssueName}} edition of {{MagazineName}}.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.

MORE STORIES FROM GUITAR WORLDView all
THE JESUS LIZARD
Guitar World

THE JESUS LIZARD

Duane Denison tells you everything you need to know about his gear, trying to sell Steve Howe a guitar in the Seventies and oh, yeah! - 2024's Rack, the Jesus Lizard's first new studio album in 26 years

time-read
10+ mins  |
January 2025
MATTEO MANCUSO
Guitar World

MATTEO MANCUSO

The Italian jazz-shredder on social media, his love of the Yamaha Revstar and the advice given to him by Steve Vai

time-read
6 mins  |
January 2025
GRACE BOWERS
Guitar World

GRACE BOWERS

After a \"whirlwind\" year, the 18-year-old sensation discusses her love of SGS, inspiring a new generation of female guitarists, and how she's more than just a blues player

time-read
7 mins  |
January 2025
THE GUITARISTS OF THE YEAR
Guitar World

THE GUITARISTS OF THE YEAR

GUITAR WORLD'S EDITORS AND WRITERS SELECT 2024'S GAME-CHANGERS AND TASTEMAKERS

time-read
10+ mins  |
January 2025
OUR FAVORITE GEAR OF THE YEAR
Guitar World

OUR FAVORITE GEAR OF THE YEAR

THERE WAS AN ONSLAUGHT OF NEW GUITAR PRODUCTS RELEASED OVER THE PAST 12 MONTHS. HERE ARE THE ONES THAT HAD US ALL TALKING

time-read
10+ mins  |
January 2025
NEWS OF THE (GUITAR) WORLD
Guitar World

NEWS OF THE (GUITAR) WORLD

SIT BACK AND GET READY TO RELIVE THE BIGGEST, BADDEST AND DOWNRIGHT CRAZIEST GUITARCENTRIC HEADLINES OF 2024

time-read
10+ mins  |
January 2025
The Courettes
Guitar World

The Courettes

A PAIR OF FUZZ-TINGED GARAGE ROCK MANIACS EXPAND THEIR SOUND AND THE RESULTS ARE EXQUISITE

time-read
2 mins  |
January 2025
Within the Ruins
Guitar World

Within the Ruins

JOE COCCHI REVISITS HIS CLASSIC PHENOMENA TONE (AND A COUPLE OF COMIC BOOKS) TO CRUSH THROUGH A SUPERHEROIC SEQUEL

time-read
2 mins  |
January 2025
The Bad Ups
Guitar World

The Bad Ups

PHILADELPHIA PUNKS LOAD UP WITH PAINT-PEELING POWER CHORDS ON THEIR DEBUT ALBUM

time-read
2 mins  |
January 2025
The Return of Tab Benoit
Guitar World

The Return of Tab Benoit

AFTER MORE THAN A DECADE COMMITTED TO THE ROAD, THE LOUISIANA BLUES ARTIST IS BACK WITH A NEW 10-SONG COLLECTION, I HEAR THUNDER

time-read
4 mins  |
January 2025