THEY STOOD TOGETHER despite their gargantuan egos, creative differences and even adulation for each other, to pull an all-nighter. They tried, improvised and perfected their lines. And they made a change, worth $63 million, for the famine-affected people in Ethiopia. ‘We Are The World'—penned by Lionel Richie and Michael Jackson, and released in March 1985—was a fervid appeal to human compassion and decency, a call to action like no other, as the people behind it knew that a beautiful song has the power to unite the world. Jackson called it “a love song to inspire concern about a faraway place close to home”.
Between 1983 and 1985, a famine in Ethiopia, caused partly by drought and partly by a debilitating civil war, is estimated to have killed between four lakh to five lakh people (according to some accounts, the death toll is about 10 lakh) and displaced more than 20 lakh people. The desperation and deaths, which reminded people of the kifu qen (evil days) or ‘Great Famine’ that happened a century earlier, decimating nearly up to onethird of Ethiopia's population, moved the world to tears.
Singer, activist and The Boomtown Rats frontman Bob Geldof, who learned about the “biblical famine” from a BBC news report by Michael Buerk, had, in December 1984, brought together a charity supergroup—Band Aid—of predominantly UK and Irish singers that included the likes of Paul McCartney and Sting, and came out with a single, 'Do They Know It's Christmas?', to raise money for the victims of the famine.
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