Man of the Ear
THE WEEK India|October 27, 2024
A.R. Rahman is no longer the eager front-bencher of the 1990s, keen to prove his musical mettle. Now a more relaxed back-bencher, happy and yet more creatively ambitious, he is eyeing the larger pictureleaving his full artistic mark on the global stage
POOJA BIRAIA
Man of the Ear

A small red room inside an unassuming building off a bylane in Chennai transports you into alternate reality. A winding staircase leads up from the ground floor to the mezzanine where a blue carpeted floor contrasts with walls covered in red roses from floor to ceiling, enhanced by mood lighting. At the centre lies a big egg chair with soft red velvet seating. Behind it, a full-length poster reads “ARR Immersive Entertainment”.

A manager helps with a headset, asks me to relax, and switches off the lights. For the next 37 minutes, I am immersed in a multi-sensory cinematic experience—a space where sight, sound and scent blur the lines between reality and a parallel universe.

The story follows an heiress and musician, played by French actress Nora Arnezeder, who uses her memory of scents to track down the men who changed her destiny 20 years after she was orphaned. This is Le Musk, a 37-minute virtual reality film written and directed by two-time Oscar-winning composer A.R. Rahman. The film, featuring a soundtrack of 12 world music songs, has been showcased at galas around the world, including Cannes, but has yet to be officially released because of “bottlenecks”. I have been fortunate to catch a first glimpse.

For Rahman, Le Musk has become a lesson in patience, but once it is released, he will be at the forefront of immersive cinema, where viewers become participants in the story rather than mere observers.

This story is from the {{IssueName}} edition of {{MagazineName}}.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.

This story is from the {{IssueName}} edition of {{MagazineName}}.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.

MORE STORIES FROM THE WEEK INDIAView all
Constipation Can Put Your Heart At Risk
THE WEEK India

Constipation Can Put Your Heart At Risk

PEOPLE WITH CONSTIPATION have an increased risk of major cardiac events, including heart attack, stroke and heart failure, especially if they also have high blood pressure, finds an international study published in the American Journal of Physiology-Heart and Circulatory Physiology.

time-read
1 min  |
December 01, 2024
Too Much Sitting Can Accelerate Ageing
THE WEEK India

Too Much Sitting Can Accelerate Ageing

SITTING FOR EXTENDED PERIODS can harm the heart and accelerate ageing, even if you are young and get the minimum recommended amount of daily exercise, according to a US study published in the journal PLOS One.

time-read
1 min  |
December 01, 2024
Efficiency and innovation
THE WEEK India

Efficiency and innovation

As health care evolves, professionals must employ innovative methods to refine their skills

time-read
2 mins  |
December 01, 2024
Level up
THE WEEK India

Level up

Only 30 per cent of needy patients are able to undergo transplant in India; we need more dedicated transplant centres

time-read
2 mins  |
December 01, 2024
HOPE STEMS FROM A CELL
THE WEEK India

HOPE STEMS FROM A CELL

While stem cell therapies have shown success in treating blood disorders, orthopaedic ailments, autoimmune diseases and eye issues, there is hope that they can one day treat patients with heart disease, blindness, Parkinson's, HIV, diabetes and spinal cord injuries

time-read
10+ mins  |
December 01, 2024
Mind matters
THE WEEK India

Mind matters

Your mindset can limit or expand your physical ability

time-read
3 mins  |
December 01, 2024
Cutting edge
THE WEEK India

Cutting edge

Would you go under the knife if a robot was the one holding it? Or would you say, \"No way, I need a human touch\"? You might have to decide soon because a robot that can imitate skilled human surgeons is already here.

time-read
1 min  |
December 01, 2024
The smallest cut
THE WEEK India

The smallest cut

Minimally invasive surgeries have a bright future, with virtual reality and 3D procedures offering greater precision and AI on the horizon

time-read
4 mins  |
December 01, 2024
Signalling a revolution
THE WEEK India

Signalling a revolution

Canadian scientist and entrepreneur Sachdev Sidhu is focused on bringing cutting-edge antibody engineering to his country of origin

time-read
7 mins  |
December 01, 2024
Wellness on demand
THE WEEK India

Wellness on demand

Starting as a doctor-patient chat platform, Medibuddy has evolved to be India's largest on-demand, full-stack digital health care platform

time-read
4 mins  |
December 01, 2024