Road to Paris, via India
THE WEEK India|October 13, 2024
All roads at Paris Fashion Week seemed to lead to India this season, even as the world’s most celebrated fashion week wound up earlier this week.
NAMRATA ZAKARIA
Road to Paris, via India

India and Indians have popped up at PFW for over a decade, especially since Aishwarya Rai began to walk for L’Oreal over 20 years ago. But this season, more than before, India was on Paris’s mind.

To start with, Rai was joined by star-of-the-moment Alia Bhatt. L’Oreal’s new brand ambassador wore Gaurav Gupta even as she joined a long list of brand ambassadors for the wealthiest beauty companies in the world, including Kendall Jenner, Camila Cabello and Eva Longoria. Sonam Kapoor, a one-time L’Oreal ambassador and forever India’s fashion queen, attended the Dior runway show dressed top to toe in the brand, and styled by her sister Rhea Kapoor’s magic wand. A sparkling Ananya Panday attended the Chanel show too.

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