Weight loss miracle cures are everywhere. Every day a new study, product or trend promises a magic bullet that will banish fat and give you a svelte figure with next to no effort.
Fad diets date back to the 19th century, but the advent of Instagram and TikTok has led to a mass proliferation of get-slimquick techniques from detoxifying teas to volume-eating diets.
“Self-esteem is at an all-time low, and not trusting yourself is a key feature of people who pursue quick-fix solutions,” says Dr Jo Perkins, a chartered psychologist. “You’ve tried it on your own, haven’t succeeded, so you lean on a magic solution.”
This is human nature, says Dr Perkins. “We’re hard-wired to want to expend the least energy on the best result—a hungry monkey reaches for the nearest banana rather than the one at the top of the tree—it’s the same with weight loss,” she says.
The trouble is that “we live in an instant gratification culture where it’s easier to order a weight loss product online than it is to stop and think about it and why we even want it,” adds Dr Perkins. “There’s a perceived credibility that comes with being the first to discover something. It’s a doublewhammy inducing us towards fads.”
However, in the long term, these techniques are tricky to stick to. Here are a few popular ‘weight-loss miracles’ and, crucially, why they won’t work in the long term:
DETOX TEAS
Promoted as ‘flat tummy teas’, these products are presented as a natural way to reduce water retention, cleanse the digestive system, and ultimately lose weight. A common denominator in these products is often senna, a natural laxative.
This story is from the {{IssueName}} edition of {{MagazineName}}.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber ? Sign In
This story is from the {{IssueName}} edition of {{MagazineName}}.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber? Sign In
William Dalrymple goes further back
Indian readers have long known William Dalrymple as the chronicler nonpareil of India in the early years of the British raj. His latest book, The Golden Road, is a striking departure, since it takes him to a period from about the third century BC to the 12th-13th centuries CE.
The bleat from the street
What with all the apps delivering straight to one’s doorstep, the supermarkets, the food halls and even the occasional (super-expensive) pop-up thela (cart) offering the woke from field-to-fork option, the good old veggie-market/mandi has fallen off my regular beat.
Courage and conviction
Justice A.M. Ahmadi's biography by his granddaughter brings out behind-the-scenes tension in the Supreme Court as it dealt with the Babri Masjid demolition case
EPIC ENTERPRISE
Gowri Ramnarayan's translation of Ponniyin Selvan brings a fresh perspective to her grandfather's magnum opus
Upgrade your jeans
If you don’t live in the top four-five northern states of India, winter means little else than a pair of jeans. I live in Mumbai, where only mad people wear jeans throughout the year. High temperatures and extreme levels of humidity ensure we go to work in mulmul salwars, cotton pants, or, if you are lucky like me, wear shorts every day.
Garden by the sea
When Kozhikode beach became a fertile ground for ideas with Manorama Hortus
RECRUITERS SPEAK
Industry requirements and selection criteria of management graduates
MORAL COMPASS
The need to infuse ethics into India's MBA landscape
B-SCHOOLS SHOULD UNDERSTAND THAT INDIAN ECONOMY IS GOING TO WITNESS A TREMENDOUS GROWTH
INTERVIEW - Prof DEBASHIS CHATTERJEE, director, Indian Institute of Management, Kozhikode
COURSE CORRECTION
India's best b-schools are navigating tumultuous times. Hurdles include lower salaries offered to their graduates and students misusing AI