UK ATHLETICS will attempt to cash in on Keely Hodgkinson's rise to superstardom after the governing body confirmed another seven-figure loss in the last financial year.
Olympic champion Hodgkinson (left) is the odds-on favourite to be named Sports Personality of the Year following her 800m triumph in Paris.
And UKA bosses are determined to work closely with the Wigan wonder as they continue to battle out of a financial hole having been left £1.2million in the red for the year ending March 31.
Chief executive Jack Buckner is aiming to introduce a number of "innovations" - including around the annual London Diamond League - as the sport seeks to engage younger audiences.
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