Insiders say she could easily eclipse her husband Wayne's estimated £80million lifetime earnings after she invested heavily in a company now floated on the Stock Exchange for £350million.
Coleen, 38, bought as many shares as she could in Liverpool sports health firm Applied Nutrition after becoming an ambassador for the brand. She has also signed up to launch her own range of proteins, collagen and vitamin supplements for the company in January.
Before flying to Australia, she was thrilled to learn that her range would be stocked by Holland & Barrett, with supermarkets to follow.
A source close to Coleen said: "With the company now valued at a staggering £350million, Coleen stands to do incredibly well from this investment.
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