The likely coming together of Reliance Industries Chairman Mukesh Ambani's Viacom18 with Walt Disney's India operations, and clarity over the long-drawn Zee-Sony merger deal could reshape the country's entertainment ecosystem in 2024, helping revive investments held up due to the prevailing uncertainties.
The three groups-assuming the Viacom18 and Walt Disney deal goes through, and Sony and Zee go their separate ways-would command 65-70% of the TV market and around 40% of the OTT market. However, only one (Viacom-Disney combined) could have the necessary heft to drive innovation in content that the linear medium has lacked these past few years.
Surely, the combined might of Reliance and Disney could set competition up at a disadvantage as far as bargaining power for ad rates goes, and OTT industry rivals might be forced to introduce more free models to remain relevant to consumers. Further, new players could crop up to explore niche language markets or demographics, distinguishing themselves from the big boys.
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