According to one estimate, India's tech consumer market could hit $300 billion by 2027, with much of this expansion occurring online - this represents enormous opportunities for companies looking to enter this lucrative sector; consumers increasingly turning to shopping online offers opportunities in personalisation, mobile commerce and social media advertising that entrepreneurs can capitalise on. As competition intensifies with increased demand, entrepreneurs must implement new strategies, optimise their digital presence, and rely on data-driven insights to remain competitive in an expanding marketplace. Understanding customer preferences and key market factors is essential in increasing sales and maintaining an edge over rival companies.
PROFITING FROM CUSTOMER PREFERENCES
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