IT'S BUSSIN'!

redBus seized India's digital momentum to bridge a crucial gap in travel convenience. Pallavi Chopra tells us their story.

- Pallavi Chopra

In the mid-2000s, India embarked on a journey of digital transformation. Internet access expanded across both urban and rural India and people had begun to book train and airline tickets online. "The need for a similar service for buses was evident," shares Pallavi Chopra, Chief Marketing Officer at redBus, and so, the brand emerged with a mission to harness the power of the internet and revolutionise bus travel.

Raising The Bar

Since its inception, redBus has had three major goals: making bus ticket booking convenient, ensuring ticket availability during peak times and expanding opportunities for bus operators. Apart from the benefits it brings to travellers in terms of convenience and feedback, its platform has helped create a level-playing field for small and large bus operators.

They run a program called Primo, created to help small operators improve revenue, brand recall and consumer loyalty through initiatives like loyalty programs and marketing techniques. "Our initiatives ensure better visibility and support for smaller operators," says Chopra.

Operators can also leverage redPro, a cloud-based solution that helps operators manage inventory, seat allocation and overall operations efficiently. It also gives them access to other features like live bus tracking, dynamic pricing and customer relationship management tools to optimise revenue and service standards.