A significant factor behind this shift is Gen Z's willingness to embrace artificial intelligence (AI). Data from HP shows that 83 per cent of Gen Z workers use AI tools at work, outpacing the 75 per cent Millennials who use it.
REDEFINING JOB SATISFACTION "Gen Z, being digital natives, is super comfortable with tech and loves experimenting with new tools," Divya Dixit, Chief Growth Officer at One Health Assist explains. Since they value productivity, AI frees them from mundane tasks, giving them more time for meaningful work, which directly boosts job satisfaction. This tech-savvy generation expects workplaces to stay ahead of the technology curve, and AI-driven roles feel "future-focused," complementing Gen Z's attraction to innovation and flexibility.
Devroop Dhar, Co-Founder and Managing Director at Primus Partners, says, "For India's 377 million Gen Z individuals, AI isn't just a tool; it's a co-pilot unlocking their potential and reshaping the way they learn, work, and innovate." This sense of alignment between their roles and personal values fosters a strong sense of fulfillment and growth.
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