ATHER A DECADE ago introduced the 450 series of scooters, and since then has been constantly revising it with updates. These updates were not only cosmetic, but included software updates as well, besides a few limited edition models. It is a company driven by an engineering-focused ideal, and there is no doubt that they have added a fun factor besides reliability in all their products. Of course, their chassis system remains one of the best out there and this is one of the reasons why the company has held its own in a market dominated by nut-and-bolt assembly operations of products imported from China.
This story is from the {{IssueName}} edition of {{MagazineName}}.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber ? Sign In
This story is from the {{IssueName}} edition of {{MagazineName}}.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber? Sign In
Electric magic carpet
This two-wheeler EV manufacturer comes up with its latest weapon to challenge legacy manufacturers
Trek through winter
The collection features luxurious Merino wool pants, tailored chinos, and practical cargo pants in earthy tones
A berrylicious blast
This new winter menu is a luxurious decadence filled with cheeses and berries
New age of AI brings urgency to enterprise reinvention
Artificial intelligence diffusion accelerates across the enterprise and society at a rate that is faster than any prior technology; 69% of executives believe it brings new urgency to reinvention and how technology systems and the processes it enables are designed, built and operated.
India's Smartphone Market Set to Cross $50 Billion in 2025
India's smartphone market is set to surpass $50 billion in value by 2025, driven by the ongoing trend of premiumisation, according to the latest research from Counterpoint Research.
Fielding holding Shafali back from returning to side?
WITH the series against Ireland starting soon, a source close to BCCI has said that it is up to the team management and players to make the most of the chances they are given.
ISL: Sting in tail for Chennaiyin FC in draw against Odisha
ODISHA FC scored an injury-time goal to snatch a point against Chennaiyin FC in the Indian Super League here on Thursday.
Boxers Shiva, Sachin shine
REIGNING champion Shiva Thapa began his title defence with a commanding win over Enayat Khan in welterweight (60-65kg) category at the 8th Elite Men's National Boxing Championship here on Thursday.
Jigsaw puzzle for selectors ahead of CT
Focus shifts to England series including 5 T20Is & 3 ODIs with latter taking prominence thanks to proximity of ICC event
Defending champ Sinner opens against Jarry
JANNIK Sinner was drawn on Thursday against big-hitting Nicolas Jarry to start his Australian Open defence while Novak Djokovic is on a collision course to meet Carlos Alcaraz in the quarter-finals.