When practicality meets playfulness in fashion

On Nov. 11, event curator (and good friend) Anna Amigo invited me to the press launch of Yoya, a clothing line that opened a new branch at Shangri-La Plaza Mall.

- PAT-P

On Nov. 11, event curator (and good friend) Anna Amigo invited me to the press launch of Yoya, a clothing line that opened a new branch at Shangri-La Plaza Mall. There, I had the good fortune to meet Yoya Gueco-Verdier, the shop's owner and designer. I was impressed with her clothing line because it is versatile, wearable and practical, with clean and classic lines. Simply put, Yoya's designs are just my type and perfect for my wardrobe.

Needless to say, I wanted to learn more about Yoya and was happy when she agreed to be interviewed. Enjoy these excerpts from our fun and illuminating chat, where she shares her thoughts on inspiration, the Filipina fashionista, fashion victims, and more.

What prompted you to open a clothing line?

"Fashion runs in my family. Growing up surrounded by manufacturing, I always dreamt of creating my own brand. When the opportunity arose, I took the leap, moving back to Manila from Canada after nearly a decade. Yoya was born in 2019 as an expression of that lifelong vision."

How would you describe your style?

"Practicality meets a touch of whimsy. It's utilitarian but never boring. Every piece has an edge, a thoughtful detail or a spark of playfulness."