FROM PHOTOGRAPHY TO VIDEOGRAPHY

Combine your content-creation skills with cinematic techniques to make the move from stills photography to videography

Video content is becoming an increasingly important part of multimedia and an integral feature of social media. Photography is a fantastic medium, but more and more these days, photographers are being asked to also create videos. From a marketing point of view, a video is like gold. It can explain a product and illustrate different functions or facets far more comprehensively than a set of still images.

Online users are used to scrolling through information - and a video can easily attract attention. In addition, telling a story can create an important level between the customer and the moving image. It has been scientifically proven that customers remember a combination of moving images and sounds longer than just an image with text. Therefore, it's all the more important that you recognize the potential of video, learn new skills and use them for your own purposes.

The best way to experience film-making is to watch videos carefully, and pay attention to the cinematic elements. The composition of the image, the visual language, and the storytelling are the main elements to think about, but in addition there's the sound, which as stills photographers is something we don't normally have to think about. There are many ways in which you can use your existing skills and technical knowledge in moving images, and we'll explore those, and much more, in this feature.

CHOOSE YOUR CAMERA

Find the right camera system to support your video vision

Thanks to the latest technology, high-quality video is now more accessible than ever. The first DSLR camera capable of recording Full HD video was the Nikon Dgo, launched in 2008. Since then, DSLR cameras have become popular, but mirrorless cameras have made great technical progress and are now strong competitors. With all the innovations and constant changes, choosing the right video camera can be a challenge.