The Lions started the new season in style at the Riverside as Romain Esse’s 79th-minute strike secured a deserved victory over Middlesbrough.
Millwall missed out on a play-off spot in agonising fashion on the final day of last season after a final-day home defeat to Blackburn.
Boss Rowett accepts his club might not have as high a profile as some of their Championship rivals, but is hoping they once again punch above their perceived weight over the course of the next nine months.
Rowett said: “It doesn’t bother us – we enjoy that underdog tag. We’ve had four seasons where we’ve been very, very close to the playoffs, and the last two seasons have gone to the last game.
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