DANIELLE TIMMINS

LEADING INNOVATION WHERE DATA AND CREATIVITY CONVERGE

At Freerange Creatives, we’ve built a company where data meets creativity. In our view, any digital, data or AI strategy, should always be about the customer and less about the technology. We often see brands using tech for tech’s sake, and a data strategy built around technology and platforms. Our starting point is always the customer. In order to drive value for any business, we need to understand what drives value for their customers. We have championed numerous digital and data transformation journeys for clients in travel, automotive, tech, education and FMCG.

We’ve always embraced a remote-first approach to work, long before COVID made it mainstream. For us, it wasn’t just about convenience—it was about recognizing that creativity and productivity aren’t tied to a specific location. We believe that the best ideas come when people have the freedom to work from wherever they feel most inspired. Remote work has given us the flexibility to tap into a higher level of innovation and collaboration.

The pandemic may have pushed the rest of the world into remote work, but for Freerange it only solidified what we already knew: flexibility leads to better outcomes. Our approach has helped us build a dynamic, agile team that thrives on pushing boundaries, whether in our marketing strategies or in how we work.

My Background and Role at Freerange Creatives

As the Chief Digital, Data & Analytics Officer of Freerange Creatives, I get to combine my love for digital marketing, marketing science, and AI into a role that challenges me every day. My background is a blend of creativity and analytical thinking, which allows me to bridge the gap between marketing, data and innovation. I lead an exceptional team of data analysts, engineers, scientists, strategists and digital marketing specialists, ensuring that we deliver marketing solutions that are both data-driven and creatively inspired.