From launching new versions of its iconic devices to making bold forays into entirely new categories, Apple has maintained its position at the cutting edge of the tech world, not least with the launch of Apple Intelligence and Vision Pro. Let’s look back at an iconic twelve months for the Cupertino company.
THE DAWN OF SPATIAL COMPUTING
Apple’s 2024 journey was undoubtedly defined by the launch of the Apple Vision Pro, marking the beginning of the company’s ambitious foray into augmented reality (AR) and virtual reality (VR). Revealed in 2023, this $3,499 device went on sale in February 2024, and while it hasn’t yet become a mass-market product, it represents a significant leap forward in the world of spatial computing. The Vision Pro boasts various high-tech features, making it one of the most sophisticated consumer devices Apple has ever created.
Its most notable features include over a dozen sensors and cameras powered by the R1 and M2 chipsets, which work together to map the user’s physical environment in real-time. This allows the headset to seamlessly blend digital content with the real world, creating an immersive experience. The Vision Pro’s dual 4K displays enhance this immersion by delivering stunning visuals for supported content, and the inclusion of spatial audio means that sound moves dynamically with the user’s environment. What sets the Vision Pro apart is the hardware and how it integrates with the broader Apple ecosystem. It allows users to mirror their Mac’s display, use the device to extend their computing environment and enjoy lossless audio when paired with AirPods Pro 2. This tight integration is a hallmark of Apple’s ecosystem and will likely be a key selling point in the coming years as spatial computing becomes more mainstream.
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