But fake reviews and testimonials have been a persistent problem for small businesses, many of whom rely on recommendations for business. Fake reviews can make it harder for people to trust what they read online and ultimately hurt businesses. In addition, small businesses can find themselves targeted by bad actors who leave negative reviews.
Avi Israeli, a dentist and owner of Sage Dental in Wall, N.J., with 15 staffers, said his business has been targeted by fake and erroneous reviews by people with no connection to his office. In addition, people from other states have confused his practice with a chain with a similar name, and post inaccurate reviews that are hard to get removed.
“They have significantly tarnished our reputation, and are unfortunately very difficult, and costly, to get removed,” he said.
In an effort to combat the problem, the Federal Trade Commission is cracking down on those who perpetuate fake reviews online. It issued a final rule that bans their sale or purchase and allows the agency to seek civil penalties against knowing violators.
This story is from the {{IssueName}} edition of {{MagazineName}}.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber ? Sign In
This story is from the {{IssueName}} edition of {{MagazineName}}.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber? Sign In
Next Gen - iOS 18: PERSONALIZATION & INTELLIGENCE ACROSS MULTIPLE FEATURES & APPS
At this year’s WWDC, Apple introduced iOS 18, a significant update set to redefine the user experience on iPhone.
Mac mini - SMALL IN SIZE, POWERFUL, AND ENGINEERED FOR APPLE INTELLIGENCE
The new Mac mini with the M4 and M4 Pro chips offers unparalleled computing power in a sleek, tiny frame of just five by five inches.
AirPods 4 - THE FAST EVOLUTION OF THE POPULAR WIRELESS EARPHONES
AirPods have transformed how we experience audio. With the introduction of the fourth generation, Apple is pushing the boundaries of innovation further, delivering immersive sound and connectivity.
AI Access - APPLE'S CHALLENGES & SOLUTIONS TO PRESERVE USERS' PRIVACY
OpenAI has emerged as a leader in the AI industry, prompting Apple to integrate its tools into its operating systems. The integration aims to enhance productivity while upholding Apple’s core commitment to user privacy.
iPhone 16 - THE STANDARD MODEL HAS NEVER BEEN THIS CLOSE TO PRO PERFORMANCE
The iPhone 16 and iPhone 16 Plus usher in a new era of tech powered by cutting-edge Apple Intelligence.
16 Pro - AI-ORIENTED IMPROVEMENTS ON THE NEW IPHONE FLAGSHIP
At this year’s September Event, Glowtime, Apple unveiled new Apple Watches, AirPods, and iPhones.
AI Awake - WWDC 2024: APPLE INTELLIGENCE REVEALED, COVERING THE ENTIRE ECOSYSTEM
It may have taken longer than many people had wanted, but Apple has finally launched Apple Intelligence, a groundbreaking personal intelligence system designed to revolutionize how users interact with their iPhone, iPad, and Mac.
2024 THE DAWN OF THE APPLE INTELLIGENCE PRODUCTIVITY
2024 has been a groundbreaking year for Apple, with the tech giant continuing to deliver premium products catering to diverse users.
JAPAN'S NISSAN RESHUFFLES MANAGEMENT TO FIX ITS MONEY-LOSING BUSINESS
Embattled Japanese automaker Nissan has tapped Jeremie Papin, who was overseeing its U.S. operations, as its chief financial officer in a major management reshuffle billed as key to a turnaround.
AUSTRALIA PLANS TO TAX DIGITAL PLATFORMS THAT DON'T PAY FOR NEWS
The Australian government said it will tax large digital platforms and search engines unless they agree to share revenue with Australian news media organizations.
