The Peloton Bike+, a stationary bike that enables riders to participate in online classes and work out with a virtual community of friends, will be sold at a discount online and in 300 Costco stores from November through mid-February, the companies announced this week.
The model will sell in Costco stores for $1,999 and will require self-assembly. That’s about $500 cheaper than buying a new bike directly through Peloton’s website, a purchase which includes delivery and setup. Costco will also sell the Peloton Bike+ on its website for $2,199, which includes delivery.
“The Costco brand is incredibly powerful and respected in the U.S. and abroad,” Dion Camp Sanders, Peloton’s chief emerging business officer, said in a news release. “Costco members know they are shopping for high quality products from trusted brands with the best value.”
The partnership with Costco is a way for Peloton to cast a wider net and make its products more accessible, said Angeli Gianchandani, an adjunct instructor at New York University’s School of Professional Studies.
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