James Chaytor and his teams have worked on Apex Legends, The Elder Scrolls Online, multiple Call of Duty titles, Microsoft Flight Simulator and far more than could ever be listed here. Yet Chaytor's story begins before Sprung Studios; even before his videogame work. UI and UX are important elsewhere, too.
After working his way up to creative director in a web marketing firm in the late 1990s, he began consulting with UK mobile company Three, which at the time had just rolled out 3G. Chaytor helped the firm with the challenge of making new kinds of content usable on small devices. It was at this point that he founded Sprung Studios, and expanded its services to more clients. But by 2009, the recession had hit budgets hard and companies were pulling together teams for this work.
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Special Report- Stacked Deck - Monster Train, a deckbuilding roguelike that firmly entrenched itself as the crown prince to the kingly Slay the Spire back in 2020, was the kind of smash success you might call Champagne Big.
Monster Train, a deckbuilding roguelike that firmly entrenched itself as the crown prince to the kingly Slay the Spire back in 2020, was the kind of smash success you might call Champagne Big. Four years later, its successor Inkbound’s launch from Early Access was looking more like Sandwich Big.I’m not just saying that because of the mountain of lamb and eggplants I ate while meeting with developer Shiny Shoe over lunch, to feel out what the aftermath of releasing a game looks like in 2024. I mean, have I thought about that sandwich every day since? Yes. But also, the indie team talked frankly about the struggle of luring Monster Train’s audience on board for its next game.
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